draco los angeles → branding & content
director / producer / editor
Created content and branding material for the draco los angeles brand, including website overlays and social media content. Conducted competitor research, assessed the performance of content streams, and directly contributed to the brand rollout release schedule and plan of action.
Conducted planning and research coordination in order to better understand where the Draco brand stands against competitors, as well as understand what best way to implement into future content.
Initial rollout consisted of a set of short-form reels, using footage obtained from brand photo shoots (both BTS and high-quality), and website material.